FIRST came the endless rumours on the set of Mad Men that dishy Don Draper - aka actor Jon Hamm - has an aversion to underwear.

Published: Thu, March 28, 2013

Jon-Hamm-has-apparently-been-told-to-invest-in-some-sturdy-pants-Getty-Jon Hamm has apparently been told to invest in some sturdy pants (Getty)

Then we heard that producers have ordered the star to invest in some sturdy pants as the hit American series moves through the Sixties and actors are accordingly issued with tighter-fitting trousers.

Now of course comes the inevitable battle between underwear fashion houses to woo Mr Hamm over to their brand.

US labels Fruit Of The Loom and Jockey are keen to win the 42-year-old's affections - and the female members of the Day & Night team would urge them to make the most of any relationship and sign up Jon as a "spokesmodel". He could give that David Beckham a run for his money.

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