Thursday, April 18, 2013

Beranda » » Beyoncé stuns in new bikini photos for H&M campaign - pictures - Digital Spy UK

Beyoncé stuns in new bikini photos for H&M campaign - pictures - Digital Spy UK

Beyoncé shows off her incredible physique in new bikini photos promoting H&M's summer collection.

The 'Bow Down/I Been On' singer poses beside crystal blue water and in the shadows of palm trees as part of the 'Beyoncé as Mrs. Carter in H&M' campaign.

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

Beyoncé has also recorded a new song entitled 'Standing on the Sun', which will feature in television adverts and be made available online in May.

She was named as the face of H&M's "epic fantasy"-themed campaign back in March.

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

"I've always liked H&M's focus on fun and affordable fashion," Beyoncé said. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind.

"It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The H&M summer collection will be available online and in store from May.

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

Beyoncé in H&M Summer Collection

Beyoncé will also front a Pepsi Max campaign in the UK which features her forthcoming song 'Grown Woman'.

A snippet of her cover of Amy Winehouse's 'Back to Black' was revealed in a new trailer for The Great Gatsby earlier this month.

http://www.digitalspy.co.uk/showbiz/news/a473248/beyonce-stuns-in-new-bikini-photos-for-hm-campaign-pictures.html