Kate Moss Nude in New Self

Supermodel Kate Moss is no stranger to nudity, though she may not always have been comfortable baring her famous body. Now, the 39-year-old model is showing more skin than ever in a new ad for self-tanning products.

St. Tropez, a self-tanning product line, this week announced that Kate Moss is the “new face and body” of St. Tropez. The company has released new ads featuring Moss nearly and completely naked, covered only in self-tan. St. Tropez will be marketing Moss’ look as the “Kate Tan.”

“I’m so excited to be working with St.Tropez,” said Moss. “I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!”

“We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products,” said Michelle Feeney, CEO of PZ Cussons Beauty, parent company of St. Tropez. “Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand…Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence.”

As part of its new social media campaign, St. Tropez has posted a behind-the-scenes look at Moss’ photo shoot to its YouTube channel:

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