By Jennifer Ruby and Jason Chester
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She recently confirmed her appointment as the new face of clothing line Material Girl, now Rita Ora's gone one step further by giving fans a first look at her debut campaign.
The 22-year-old singer announced last month that she was replacing model Georgia May Jagger as the face of the US label – the brainchild of pop legend Madonna and her daughter, Lourdes – following speculation that she had signed a lucrative $760,000 contract.
'Joining forces with Madonna and Lola!' she posted at the time. 'It's official Ritabots – I'm the new face of Material Girl!'
First class: Rita on the upper deck of a London bus in another shot from the new campaign
Following her appointment, Madonna and Lourdes admitted they were thrilled to have her onboard.
'Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,' they said in a statement. 'On stage or off, in photos or in the street – she's a magnet!
'This is what the Material Girl brand is all about.'
Rita has since unveiled a shot in which she wears a simple summer dress as she poses on the top deck of a London bus.
Another distinctly patriotic shot from the new campaign can be seen on Instagram, with the singer wearing a bearskin hat while offering a salute outside the gates of Buckingham Palace.
Patriotic: Rita Ora wears a Royal Guards bearskin in the first look at her new Material Girl campaign
'First look at my @MaterialGirl campaign. Follow @MaterialGirl to see all the ads. #yeahhhh #herewego wooohoooo @madonna :)' read the accompanying message following the picture's unveiling on Wednesday.
The hit-maker was originally spotted shooting the new campaign around London in May – weeks before she officially confirmed her appointment for the fashion line, which is sold exclusively at US department store Macy's.
Hard to miss: Rita stood out in this metallic outfit after laving a Labbroke Grove recording studio on Tuesday evening
Stylish: Rita catches the eye as she heads home on Tuesday evening
At the time she posed for a number of playful shots outside the Palace while wearing the bearskin – a hat traditionally worn by the Royal Guards.
Rita also showed off her toned midriff in a loose fitting black and white shirt that was undone save for one button.
The singer was no less eye-catching on Tuesday evening, when she was seen leaving a Ladbroke Grove recording studio in the early hours of the morning sporting a smart metallic jacket and matching skirt.
Rita had previously showcased the outfit earlier that day as she took a stroll on one of the hottest days of the year.
The 22-year-old pop star had certainly made an effort with her daytime look, pairing the high-waisted skirt with a turquoise cropped top and a bright blue cap.
Metallic madness: Rita Ora wore a silver leather pencil skirt and matching stilettos for a stroll through sunny London on Tuesday
If the Hot Right Now singer was trying to blend into the crowd then she was certainly going the wrong way about it, turning heads as she wandered through town.
The star must have been warm in the knee-length skirt, having removed the matching jacket which she carried over one arm.
But if she was feeling the heat then she didn't show it, smiling as she walked by herself through a leafy residential street.
Hot right now? Rita had removed her matching leather jacket thanks to the burning heat, but didn't seem uncomfortable in the restrictive outfit
Not blending in: The singer certainly wasn't trying to go incognito in the eye-catching skirt, paired with a turquoise cropped top and blue hat
Super svelte: Rita displayed a hint of stomach as she breezed through a leafy London street, not exactly going low-key
Mixing it up: Rita proved that she plays by her own fashion rules, making it work in the mis-matched outfit
Looking like she was off to meet friends, or perhaps boyfriend Calvin Harris, Rita carried a bulging canvas bag and her laptop, which was covered in stickers saying 'love me.'
And rather than putting together a relaxed and comfortable look for her day off, the star seemed keen to impress whoever she was visiting.
She showed off a hint of her toned and taut stomach in the midriff-baring top and wore a lemon yellow quilted handbag over one shoulder.
Rita Ora shares her sunny day in London in internet video
Space cadet: Rita looked like she'd taken some inspiration from a sci-fi film in her metallic skirt and reflective eye-wear
Put in the effort: The RIP singer certainly seemed to have put a lot of thought into her daytime look, sticking to her usual eclectic style
Rita covered her long blonde hair with a backwards cap and added her eye-catching reflective glasses over her made up face.
And it seemed that the star was in high spirits as she posted a short video of herself in her car earlier in the day as she sped along, writing: Feel it in my fingers! London!!!.'
The singer seemed to be making the most of her day off ahead of a hectic weekend as she's set to take to the stage at both Wireless and T In The Park.
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Source : http://www.dailymail.co.uk/tvshowbiz/article-2359239/Rita-Ora-wears-Royal-Guards-bearskin-gives-fans-glimpse-patriotic-debut-campaign-Material-Girl.html?ITO=1490&ns_mchannel=rss&ns_campaign=1490
